Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt
Guru SEO and Web Design Services
- Part 1 Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
- Part 2The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Show Notes
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01:53Jesses journey to starting an SEO agencyJesse is a serial entrepreneur with a background in software development company and eCommerce. His agency was founded after a competitor's marketing director asked for help with one of their clients and the business grew from one SEO client to more clients every month.
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05:14Moving from a startup SEO agency to the point of scaleThe business grew by starting small with outsourcing and adding full-time resources as demand increased. They focused on strong task management, clear and transparent service, and reporting, which set them apart from competitors.
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07:13What inspired the move to hire internallyJesse moved from out-tasking to full-time resources for better efficiency, to improve timezone overlap, and reduce cost. By hiring in-house team members with multiple skill sets, he was able to build a resilient team and have more control and flexibility.
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09:03Managing SEO clients vs other servicesWith ads, its really about reporting on the cost and the benefit, and website work is a one-time thing then its ongoing reporting. However, managing SEO clients is more intense and requires continuous monitoring and optimization of search phrases, content creation, and link building.
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13:47The value of SEO clients vs other clientsMost of the company's revenue comes from SEO, followed by web design, and then ads. This is because SEO is an ongoing, high-revenue process that results in a high-profit margin.
Quotes
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"My previous company, the Mattress Company, was actually an eCommerce website. We ranked it up to around 40,000 visitors a month." -Jesse Tutt, Founder, Guru SEO
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"I really need to have resilience, and you get that by hiring people that have multiple skills." -Jesse Tutt, Founder, Guru SEO
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"When you're out-tasking, you pay a premium. But once you build the volume to offset the full-time resources, moving to full-time, resources is definitely where it's at." -Jesse Tutt, Founder, Guru SEO
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"Currently, the majority of our revenue comes from SEO. Number two would be web design. And then number three would probably be ads." -Jesse Tutt, Founder, Guru SEO
- Part 1 Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
- Part 2The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Up Next:
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Part 1Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency.
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Part 2The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages.
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